Clinical studies carried out using Avenacare, the oat beta glucan product from Swedish company Biovelop AB, have shown very positive results, according to the company. A study was conducted by an independent, US-based testing laboratory to investigate the ability of Avenacare to increase tensile hair strength. David Peters, director of sales and marketing for Biovelop, commented: “The successful completion of this clinical study provides scientific substantiation relating to the use of Avenac...